ByBorre x Glenfiddich

A future-forward collaboration
takes off at Nxt Museum

Hosted at the Nxt Stage, the museum oversaw the launch of the future-forward collaboration between Dutch fashion brand ByBorre and heritage whiskey-maker, Glenfiddich. 

For this event, ByBorre developed a fashion collection of items available for receipt in 12, 18 and 30 years time, actively showcasing the clothing of the future, while also highlighting the whiskey creation process.

Following their arrival into the Entrance Hall – specially dressed with customised screens to match the look and feel of the event – 50 guests, made up of press and influencers, were invited to the presentation of the ByBorre x Glenfiddich collection at Nxt Stage, making full use of the spectacular 370sqm wall-to-floor projection space to present their vision.

Following the showcase, attendees were treated to an intimate afterparty soundtracked by a DJ across our full technical sound setup.

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Guests: 50

Type of Event: Brand activation/collaboration, product launch, private dinner

Spaces Used: Nxt Stage