We've teamed up with our Noord neighbours Sir Adam Hotel for Amsterdam Dance Event
For Amsterdam Dance Event 2025, we’re teaming up with our creative neighbours across the IJ — Sir Adam Hotel, part of Sircle Collection.
About Sir Hotels
Founded in 2011 the Amsterdam-based company has grown to include four hotel brands. All set in some of Europe’s most inspiring cities and neighbourhoods. A hospitality group of creative brands focused on design-led, experience-driven services and products designed for the modern traveler. Sir Hotels has opened this year a hotel in Prague, and just now in London.
Located in the iconic A’DAM Tower, Sir Adam is a hotspot for music and culture lovers. Its bold, design-led atmosphere mirrors the spirit of its residents — from Sony to MassiveMusic — and reflects the same forward-thinking energy that drives us at Nxt.
As our official hotel partner, Sir Adam will host artists and DJs performing at Visual Frequencies, our three-day-and-night ADE programme at Nxt Museum.
Together, we’re celebrating the creative pulse of Amsterdam Noord — where art, music, and technology collide.
Kristel Frich
Brand Relations & Partnership Manager, Sir Hotels
At Sir Adam Hotel, creativity and music runs through every beat of the building. Together with Nxt, we’re proud to spotlight Amsterdam Noord as a hub for music, culture and art. The collaboration with Nxt Museum for Visual Frequencies, their three-day-and-night ADE program, celebrates exactly that spirit.